Marketing Your Music


Photo Credit: Shaun Letang –

I found this “Music Marketing Is” image while searching the internet and just had to add my personal notes to it.  It’s very difficult to make a living as a musician without putting yourself out there in a consistent and professional manner.  Before you even think about marketing your music, you need to make sure that your skill level is where it needs to be and that the music production is high quality.

Playing gigs is a great way to introduce new crowds of people to your music and talent.  This is also a great opportunity to interact enthusiastically with any future fans who could potentially become lifelong supporters of your music.

There are certain media outlets that are always looking for new music and new artists to feature.  You can find these opportunities by doing a little research on the internet or by joining a site such as Music Clout.  These interviews are perfect for getting exposure to larger fan bases that you don’t have to spend time or money building yourself.  This is a mutually beneficial way to capitalize off someone else’s popularity.

Submitting Music For Review
You can submit your music to designated blog sites or podcasts that have the moderator and listeners review your music.  This is a great way to get valuable feedback and exposure to potential fans.

No man is an island, and that is especially true in the music business.  The most successful musicians have assembled a network of industry professionals who are able to contribute to the success of their careers.  You don’t have to bring everyone into your circle, but I think that you should at least be courteous when interacting with others because you never know when someone is going to be in a position to assist you.  You should also be mindful when reaching out to individuals in your network.  Try to offer something of value instead of always asking for people to do things for you.  I recommend keeping your communications on a business level until you mutually reach a comfort level that allows for more informal social contact.  You can begin networking by joining professional organizations or attending industry events.

Working with other artists is another good way to get your name in front of different fan bases.  This is also an opportunity for you to build your network and to really shine so that your name gets passed around to more artists and producers.

Building Your Image
Branding yourself helps to make you more memorable to the general public.  Even though it’s been said that any publicity is good publicity, you don’t want to run the risk of tanking your music career before you’ve given yourself a good chance.  What do you want people to think or associate with you and your music?  This is a good question to start with when building your brand.  You want to try to control the perception that people have of you.  Social media outlets such as Twitter and Facebook are probably the quickest and easiest way to get your message out there.

Recording Videos
Creating quality, interesting videos can set you up to go viral.  Visual images can be so powerful.  Video links are easy to forward amongst followers.  You can set up your own video channel on YouTube dedicated to your music so that you can capture subscribers for your mailing list.

Radio Play
Getting your music played on a traditional radio station is almost impossible for independent musicians.  It’s much easier to get played on one of the non-traditional radio stations such as satellite, internet and podcasts.  Each station or podcast will have their own set of submission guidelines, so make sure that you do your research.  Here is a list of internet radio stations that you can look through to get started:  Internet Radio Stations

Related Articles

Work-For-Hire Sample Contract


One thought on “Marketing Your Music

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s